Ferguson’s Restaurant, Rugby
The Hidden Gem
Nick Price Creatives were contacted by Ferguson's restaurant in Rugby
at the end of November and we met Elaine at Ferguson's on 26th November. The venue was great however, Nick Price Creatives had identified that not many people knew where Ferguson's was or, indeed, how good it was. Ferguson's restaurant had been listed in the Michelin guide for 2016 (the only one in the Rugby area), yet apart from a small stickered sign on one of the doors, there wasn't much else to promote this great feat. There was certainly no mention on the Website or Facebook page.
Nick Price Creatives clearly went through a number of measures to improve the exposure of Ferguson's - from improvements to the website (it wasn't Mobile friendly, particularly good in search engines and it had spelling mistakes - 'restaurant' being one on the index page), to Facebook advertising (saying what we could do to target people better), mailing the current database, consolidating all the social media (Ferguson's Twitter account was more a personal account than business). NPC said a competition would be good early in the new year - to win a meal with wine, something really special, to add exposure in January. We proposed all of this via email to "Essentially, Nick Price Creatives would consolidate all your marketing together to ensure it looks better and works better, increasing the numbers of likers, followers, visitors, commentors, reviewers etc - ultimately though more bums on seats in your restaurant." During the initial meeting we also met the restaurant chef and namesake David Ferguson too.
It was all happening pretty quick from the initial phonecall and meeting with Elaine as she was 'jetting off' for a couple of months from the Sunday - so the full report, full of ideas and initiatives was completed and presented on the Friday, so that the restaurant owner Stephen Barnard could respond - he did so on 27th November with great comments such as "I am most impressed with and agree with much of the comment in Nick’s proposal." and "Accordingly, I am willing to cancel programmes that are currently invested in by Ferguson’s for the purposes of Marketing and to take a punt in this direction for a three month trial period, with options to extend then for a further nine months."
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